Interview with Sandra Matz: "Big Data, Privacy, and Psychological Targeting"

Dr. Sandra Matz is an Assistant Professor of Management at Columbia Business School.

Dr. Matz’s research uses Big Data methods to explore the relationship between psychological variables and people’s digital footprints.

Everything that we know about [ourselves] as people is expressed in behavior to some extent, so it’s very unlikely that there is something we really absolutely cannot predict.”

Jake Orthwein